Si Digital previously named ‘Something Interesting’ has been blessed with a complete rebrand from this:
thanks to their new Lead Designer Tom O’Malley .
We all love to see initial sketches which is why I thought it would be nice to share Tom’s process:
“I didn’t want to use a serif typeface as they were slightly too traditional for what I wanted. I had my heart set on a friendly sans-serif, which had some personal, handcrafted qualities and a nice circular dot above the ‘i’.” - Tom
To go with the new brand, Tom and the team also designed a brand new website.
First he begun sketching out ideas on Si digitals’ IdeaPaint office wall (awesome):
Check out the final results at http://sidigital.co/ – note the animation!