Si Digital previously named ‘Something Interesting’ has been blessed with a complete rebrand from this:

to this:

thanks to their new Lead Designer Tom O’Malley .

We all love to see initial sketches which is why I thought it would be nice to share Tom’s process:

“I didn’t want to use a serif typeface as they were slightly too traditional for what I wanted. I had my heart set on a friendly sans-serif, which had some personal, handcrafted qualities and a nice circular dot above the ‘i’.” - Tom

To go with the new brand, Tom and the team also designed a brand new website.

First he begun sketching out ideas on Si digitals’ IdeaPaint office wall (awesome):

Check out the final results at http://sidigital.co/ – note the animation!