Gummy Industries, a branding/marketing company (NOT sweets manufacturers) have created a really memorable, somewhat daring branding based around something not related to their products.
In my opinion this shows some real confidence in your brand. Having a name and icon people like to say, look at and talk about, is in my eyes, pretty good branding.
Do you think this company is fun? Wouldn’t you want to visit their offices and have a chat over coffee and gummies whilst having them take care of your social media for you (of course)…
Read more on this branding here, Gummy Industries have also commented regarding the link (or lack of) between their name and their services.
First, yes I would like to visit their office and have candy (ok, coffee, too). Secondly, I like the tie between the brand and the candy. Definitely a name–and logo–that’s easy to remember. Hopefully their services deliver and the name is associated with something good rather than bad!